Book cover of: Rise of Marketing and Market Research. By: H. Berghoff
Book cover of: Rise of Marketing and Market Research. By: H. Berghoff
15 % zniżki

Rise of Marketing and Market Research

Worlds of Consumption

238,00 zł 279,00 zł
Według H. Berghoff
Pristatymas gali užtrukti 2-3 sav.

Szybka dostawa

312 psl.

2012 m.

Minkštas viršelis

Kod kreskowy: 9781349343881
Opis

This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
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