Illustrated throughout with sport specific case studies this book presents a wide range of perspectives on sports sponsorship. A unique quality is its clear guide to the legal issues associated with marketing, copyright, and contracts.
Routledge Handbook of Sports Sponsorship
Cena regularna
467,00 zł
Cena sprzedaży
467,00 zł
Cena regularna
481,00 zł
Cena jednostkowa/ za
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