Social and Sustainability Marketing

Discover the essential insights of "Social and Sustainability Marketing" by Jishnu Bhattacharyya, published by Taylor & Francis Ltd in 2021. With an extensive 944 pages, this hardback edition delves into the critical intersection of marketing, economics, and management science. Bhattacharyya expertly explores how businesses can thrive profitably while addressing pressing societal and environmental issues. This comprehensive guide is a must-read for professionals and students alike, offering valuable perspectives on integrating sustainability into marketing strategies. Enhance your understanding of responsible business practices and contribute to a better future with this authoritative resource.