Spark, The

Discover the transformative power of creativity in business with The Spark by Greg Orme. Published in 2014, this insightful book spans 248 pages and delves into the essence of innovation. Orme explores the elusive moments when new ideas ignite, offering a roadmap for fostering a culture of creativity within your organization. Featuring exclusive interviews with industry leaders such as Gail Rebuck, CEO of Penguin Random House, Sir John Hegarty, Founder of BBH, and Stuart Murphy, Director of Entertainment Channels at Sky, this book provides invaluable insights into the minds of those who have successfully harnessed creativity to drive growth and innovation. Whether you're seeking to enhance your creative thinking skills or looking to implement new products and technologies, The Spark is your essential guide to unlocking the potential of innovative ideas in the business world. Don't miss out on the opportunity to elevate your business strategy and achieve game-changing results!