Strategic Brand Management in Higher Education

Discover the innovative insights of "Strategic Brand Management in Higher Education" by Bang Nguyen, published by Taylor & Francis Ltd in 2019. This engaging hardback book spans 276 pages and offers a comprehensive overview of branding strategies specifically tailored for universities and colleges. Delving into groundbreaking research and the wealth of experiences from academics, Nguyen expertly blends theoretical and methodological perspectives on branding. The book showcases the views of leading branding specialists across diverse higher education contexts, making it an indispensable resource for educators, marketers, and administrators alike. Enhance your understanding of strategic brand management and unlock the potential of your institution's branding efforts with this compelling title.