Fully updated to include case studies from a range of industry sectors, the 2nd edition is a concise, thorough and enlightening textbook that demonstrates how organizations can take advantage of ‘strategic windows’ to improve their positions.
Strategic Marketing
Cena regularna
1.071,00 zł
Cena sprzedaży
1.071,00 zł
Cena regularna
1.107,00 zł
Cena jednostkowa/ za
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