21 % zniżki
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Shifting Your Strategy from Products to Customers
Cena sprzedaży
152,00 zł
Zwykła cena
193,00 zł
Cena jednostkowa
/
Niedostępne
Według N. Dawar
2013 m.
Kietas viršelis
Opis
States that most companies are still looking for competitive advantage where it used to be - in activities related to creating new products. Today, it's all about interacting with the customer. It's a big shift - and the companies that leverage this change will win out in the end.
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