Using Creativity and Data in Marketing

Unlock the power of creativity and data in your marketing strategies with Using Creativity and Data in Marketing by Tom Ollerton. Published by Kogan Page Ltd in 2025, this insightful hardback book spans 200 pages, offering a comprehensive guide to blending data with innovative thinking. Discover how to leverage data to inspire imaginative campaigns that resonate with your audience and deliver tangible results. Ollerton’s expertise will help you navigate the evolving marketing landscape, allowing you to create impactful strategies that stand out. Ideal for marketers looking to enhance their skills, this book is a must-have resource for anyone aiming to make data-informed decisions while fostering creativity in their campaigns. Dive into a world where creativity meets analytics and transform your marketing approach today!