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Valuing the Unique

Lucien Karpik

Cena regularna 289,00 zł
Cena sprzedaży 289,00 zł Cena regularna 298,00 zł Sprzedaż

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Autorius Lucien Karpik
Leidimo metai 2010 m.
Puslapių skč. 288 psl.
Viršelis Minkštas viršelis
ISBN 9780691137100
Kategorijos Marketing

Valuing the Unique

Discover the fascinating world of economic sociology with "Valuing the Unique" by Lucien Karpik, published in 2010. This insightful book delves into the theory and practical tools necessary for analyzing markets characterized by singularities. Karpik expertly explores how uncertainty and subjective valuations influence these markets, particularly in the realms of movies, music, and fine wine. He introduces the concept of 'judgment devices'—such as brands, critics, and rankings—that help consumers navigate their choices. With 288 pages of engaging content, this book is essential for anyone interested in understanding the sociological aspects of product differentiation and market dynamics. Enhance your knowledge and gain a deeper appreciation for the unique products that shape our cultural landscape.

Valuing the Unique

Valuing the Unique

Cena regularna 289,00 zł
Cena sprzedaży 289,00 zł Cena regularna 298,00 zł