VIVA MAC

Discover the fascinating journey of M·A·C Cosmetics through "VIVA MAC" by Andrea Benoit. Published in 2019 by the University of Toronto Press, this engaging cultural history offers an in-depth exploration of the iconic Canadian brand's philanthropic efforts, particularly its pivotal role in HIV/AIDS awareness and fundraising. Spanning 277 pages, Benoit delves into the revitalization of Toronto's fashion industry and the rise of the AIDS epidemic in North America during the 1980s and 1990s. She sheds light on the commodification of social causes, providing a unique perspective on how a cosmetics company became a powerful advocate for social responsibility. Perfect for readers interested in fashion, social conditions, and corporate philanthropy, "VIVA MAC" is a must-read for anyone looking to understand the intersection of beauty and activism. Enhance your bookshelf with this insightful addition!