What's in a Name?

Name: What's in a Name?
Brand: John Philip Jones
SKU: 9780765609731
Price: 1005.0 PLN
Availability: InStock

John Philip Jones

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Autorius John Philip Jones

Žanras Advertising, Sales & marketing management, Business/Economics, Brand name products, Business & Economics, Business / Economics / Finance, Marketing - Research, Advertising & Promotion

Leidėjas Taylor & Francis Ltd

Leidimo metai 2002 m.

Puslapių skč. 334 psl.

Viršelis Kietas viršelis

ISBN 9780765609731

Kategorijos Reklama

What's in a Name?

This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.