• Book cover of: What the New Breed of CMOs Know That You Don't. By: MaryLee Sachs

What the New Breed of CMOs Know That You Don't

MaryLee Sachs

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Autorius MaryLee Sachs
Leidimo metai 2013 m.
Puslapių skč. 176 psl.
Viršelis Kietas viršelis
ISBN 9781409455721
Kategorijos Marketing, Zarządzanie

What the New Breed of CMOs Know That You Don't

MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Knows that You Don't speaks to the future of marketing, the strategic value of the function and the role of the CMO.

Book cover of: What the New Breed of CMOs Know That You Don't. By: MaryLee Sachs

What the New Breed of CMOs Know That ...

291,00 zł
291,00 zł 300,00 zł