From Still Life to the Screen

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From Great to Gone

Peter Lorange

Die Rolle des Einzelhandels bei der Entwicklung des Konsumentenverhaltens in den neuen Bundeslaendern

Thomas Nassua

Die Aufnahmebereitschaft des Handels fuer neue technologische Gebrauchsgueter unter Beruecksichtigung von Produkt-Vorankuendigungen

Malte Scharffenberg

Dutch New York, between East and West

Margarita van Varick

Consumer Value

M. Holbrook

Better Safe Than Sorry

Mackendrick

Better Safe Than Sorry

Norah MacKendrick

Uniquely Japan

Abby Denson

Transatlantic Trade and Global Cultural Transfers Since 1492

Martina Kaller

Retailing and the Language of Goods, 1550-1820

Nancy Cox

Customization-Oriented Design of Product-Service System

Wenyan Song

Travelling Goods, Travelling Moods

Christian Huck

Transatlantic Trade and Global Cultural Transfers Since 1492

Martina Kaller

Synergiemanagement im Handel

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Smart Products, Smarter Services

Mary J. (Boston College, Massachusetts) Cronin

Smart Products, Smarter Services

Mary J. (Boston College, Massachusetts) Cronin

Retailing and the Language of Goods, 1550-1820

Nancy Cox

Max Bill's View of Things

Lars Müller

Marketing-Management internationaler Markenartikelhersteller in Ungarn

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Conquest of Cool

Thomas Frank

Victorian Goods and Merchandise

Carol Belanger Grafton

Logistiksysteme westeuropaeischer Konsumgueterunternehmen in Osteuropa

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Comfort of Things

Daniel (University College London, UK) Miller