Presents a description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. This title takes readers through the evolution of CRM - from its early beginning to sophisticated data warehouse-based systems.
Customer Relationship Management Syst...
Cena regularna
868,00 zł
Cena sprzedaży
868,00 zł
Cena regularna
897,00 zł
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