Presents a description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. This title takes readers through the evolution of CRM - from its early beginning to sophisticated data warehouse-based systems.
Customer Relationship Management Syst...
Cena regularna
869,00 zł
Cena sprzedaży
869,00 zł
Cena regularna
898,00 zł
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